Faygo was founded by two brothers, Ben and Perry Feigenson, who had immigrated to Detroit, Michigan, from their native Russia. Trained as bakers, the Feigensons adapted the flavorings of some of their cake frostings and, under the name Feigenson Brothers Bottling Works, began to bottle strawberry, fruit punch, and grape-flavored soft drinks in November They would manufacture a batch of drinks, then close the production line and take their products around on a horse-drawn wagon to sell them, as the beverages contained no preservatives and were best consumed fresh.
They charged three cents for one soda, and a nickel for two. In the winter, when beverage sales dropped, they also sold bread and fish to make ends meet. To save money the brothers and their families lived above the small bottling plant. Over the next decade the soda business grew, and the Feigensons were soon able to buy their own homes. They also hired their first employees and bought a second horse-drawn wagon for deliveries.
New flavors were added, including Sassafras Soda and Lithiated Lemon, which used lithium salt as a flavoring agent. Taking a cue from the sound the carbonated beverages made when a bottle was opened, they also began calling their products "pop.
In the firm abbreviated its name to "Faygo" because it fit more easily on the bottles. The Feigenson brothers also purchased their first delivery truck and began to make home deliveries in In Faygo moved its operations to a larger bottling plant on Gratiot Avenue in Detroit. The s was a decade of transition for the company. The postwar years saw a new generation of Feigensons enter the business when Perry's son Mort and his cousin Phil joined the firm. Television was also beginning to take hold with Americans, and the company decided to begin advertising in the new medium.
Faygo hired the Detroit-based W. Doner Co. New flavors developed during the decade included chocolate creme, a richer-tasting root beer, and Uptown, a lemon-lime soda inspired by 7 Up.
The early s saw an increase in television advertising and the debuts of animated characters The Faygo Kid and Herkimer the Bottle Blower.
Spots featuring the former used the memorable tagline, "Remember Black Bart? Which way did he go? He went for Faaaaygoooooo! View all items related to Faygo Pop. All Rights Reserved. Skip to main content. Shop Donate Webcam Pressroom Blog. Faygo Pop In , Ben and Perry Feigenson started bottling lager beer, mineral water and soda water. Because the pop had a limited shelf life, Faygo was only sold within Michigan, until the late s, when the company hired chemists who found that ingredients in the water limited the life of the finished pop, and designed a filtering system that purified the water, allowing the pop's shelf life to be expanded.
In , Faygo Beverages, Inc. Faygo Beverages, Inc. Many Faygo brand flavors are shared with Shasta brands. In , Faygo celebrated its th anniversary. Faygo has been nationally popularized by the Detroit hip hop group Insane Clown Posse , who reference Faygo in several of their songs. Chemists with chemistry degrees.
In , Faygo moved their bottling operations from their original factory on Pingree Street to Gratiot Ave, where they still make Faygo today. The Faygo Kid is in the advertising hall of fame , and the success of the Boblo boat commercial in the s prompted the company to put out a record featuring the song.
After receiving an enthusiastic crowd reaction to their throwing a Faygo bottle into a group of hecklers, rap duo Insane Clown Posse now incorporates the soda into every show, and it is a huge part of their fan culture.
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