Olympic Committee and several of its national governing bodies to provide beginner athletic programming for free or low cost to more than 1. Outside in collaboration with the U.
Supported Healthier Lifestyles Championed over corporate commitments and partnerships with First Lady Michelle Obama as the honorary chair of the Partnership for a Healthier America , a nonprofit helping the private sector make the healthy choice the easy choice. These commitments and partnerships showcase how the private sector can be an active part of the solution in supporting a healthy food system and society with increased availability of healthier products.
Leveraged the power of marketing through three signature campaigns to encourage Americans to consume more fruits and vegetables and drink water. The Drink Up campaign is an unprecedented collaboration of companies promoting water, resulting in increased sales and consumption of water each year since its launch.
Establishing one iconic brand for fruits and vegetables, FNV harnesses the power of celebrities to deliver a healthy dose of advertising. These efforts are in collaboration with the Partnership for a Healthier America. Cities, Towns and Counties to assist local elected officials in building healthier communities across the country. Over 81 million people — or 1 in 4 Americans — have benefited thanks to the more than local elected officials that have committed to the program.
This effort is a partnership between the National League of Cities and the U. These results were consistent with numbers over the last few years. Meanwhile, a study released in the journal Obesity actually reports an increase in the number of overweight and obese children in the 2- to year-old range since Their data suggested that childhood obesity rates have been climbing through the years, jumping from However, looking back at the above JAMA study, at obesity rates in children between the ages of 2- and 5-years-old, researchers found a significant overall decrease in that population : Only 8 percent of 2- to 5-year-olds were obese in , down from 14 percent in This decrease amongst the younger populations versus older children suggests a validation of the assertions of the New England Journal of Medicine authors.
It may also be the key to reducing childhood obesity rates is to focus on younger populations. Add to this the move by the U. Childhood Obesity as an Epidemic. Please refer to www. Skip to main content. Early Success When tracking the success of the campaign itself in the first few years since its launch, several notable events stand out. The campaign approached this imperative in several ways: Revising the nutritional guidance for school lunch programs. Pressuring manufacturers to more effectively label their offerings, highlighting their nutritional value.
But early measures suggest promise. Researchers who have studied the impact of the law have been finding that kids across the country are now eating more produce and whole grains. In addition to her leadership and behind-the-scenes maneuvering, the first lady managed to influence food policy by maintaining a positive public image.
Among the most prominent of her staff members was Kass. Her role was to set the vision. At Obama's urging, the agency enacted one of the most dramatic overhauls to nutrition labels in decades. And last May, Obama was the one who announced the final version of n ew food labels , which is slated to appear on everything from sodas to candy bars, yogurts, and cereal packages starting in The labels will finally give consumers long-sought-after information about added sugars in foods — data that health advocates had pressed the food and beverage industry to provide for decades.
More subtly, the new labels are expected to get companies to reformulate products to make them healthier and less sugary. Another milestone came in June , when the FDA banned trans fats from the food supply within three years. The policy brought the US in line with other countries that have already banned the harmful fat, including Denmark, Austria, Iceland, and Switzerland.
And it came long after scientific evidence had mounted for years that these processed unsaturated fats increase the risk for heart attacks and strokes. Before the trans fat ban turned into a federal policy, Michelle Obama, along with Sam Kass, had already been working with companies , like Walmart, to get them to pledge to remove trans fats along with reducing sodium and sugar from products sold in their stores and to bring affordable, nutritious foods to food deserts by opening new stores.
At the latest count in April, it had already removed 6. And the Industry is responding to this enhanced consumer interest in changed products, healthier alternatives, and more of a focus on health.
Even with all her charisma and determination, the first lady's close work with the food industry has also attracted criticism over the years. These companies need to maintain their market share while being perceived to be helpful and instructive, he added. Early in her obesity work, Obama called on food companies to stop marketing junk food to children. And the administration at first pushed back then gave into the industry lobbying effort. Kass says there was nothing more the administration could do since the guidelines fall under the Federal Trade Commission, which the White House does not control.
On the flip side, he added, working with the food industry may have been a wise choice as another avenue through which Obama could change how we eat. William Dietz , a longtime obesity researcher who helped identify the obesity epidemic in the US while at the Centers for Disease Control and Prevention, said Obama was particularly savvy in her industry collaboration.
She wanted to both "create a space that anybody who was serious about becoming a part of the solution had a seat at the table" and move past the gridlock and finger-pointing that characterized many public health food fights. Then there was the smart choice of a name. Marion Nestle noted that she used to be concerned that the slogan placed too much of an emphasis on physical activity and was too soft on the food industry.
She had no power to do that — no legislative power — and nothing but leadership to go on," she says. As Obama put it in a speech to the Grocery Manufacturers Association, kids are unhealthy, eating too much sugar and too many snacks, and those changes have come largely because of the industry.
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