On mobile devices, the max limit is about pixels and characters. Google shows up to pixels on a desktop. You can check it with SERP preview tool. Do you want to know more? Read our complex guide about meta description. See how you can check a meta description length for all of the pages on the website. Vote count:. Google has increased the length of mobile titles from about characters to 78 characters.
So now the titles on mobile search have characters more than the desktop titles. The same goes for the meta descriptions. Mobile search used to have lesser room for meta descriptions than a desktop site, with a maximum of characters. With these changes that we noticed on mobile search results, we think that it may be worth it to optimize your title tags for mobile if you have more visitors from mobile than desktop.
It is definitely interesting seeing Google adding the extra characters to both titles and meta descriptions in the desktop and mobile searches. But the decision on whether to increase the titles and meta descriptions length is still up to you.
These new changes may not be a bad thing, especially for those who were struggling within the title constraints. Furthermore, more characters equal to more LSI keywords that we can include in our titles and meta descriptions for it to be displayed in Google search results. After all, Google is now looking at understanding the total context rather than the keyword density.
You only need to pay for what you use and it offers a free tier plan that is more than sufficient for regular bloggers and SEO freelancers. You can easily get access to the much-needed keyword data like the total related keywords, search trend, volume, and search intent to identify the most profitable related keywords to include them in your meta description. An extra tip when writing your meta description is also to include popular questions as the first line in your description because not only are they relatable but often questions are easy to pique at our curiosity which most likely drives us to click.
You can find them on the same module too! Voila, everything was done in a single platform. Of course, these are just the tip of the iceberg. Also, check out this meta description best practices written by the BiQ team that will show you through the whole process using their tool. What do you think of the title and meta descriptions length? Do you prefer it to be long or short? Do leave a comment down below and share your thoughts with us!
Are you ready to start overhauling your title and meta descriptions with SEO in mind? Bing,Yahoo and DuckDuckGo don't have different rules per device regarding the maximum length of the meta description.
Bing opens in a new tab advises to use a maximum meta description length of characters. Our own research has shown that meta descriptions with or more characters are often cut-off in Bing, so we advise to keep it to a maximum of characters when you're optimizing for Bing specifically.
Yahoo does not give much advice in their Help section opens in a new tab about the minimum and maximum length of the meta description. Since the meta description consists of two lines, this roughly translates to characters.
However, we haven't seen this full width being used, nor have we seen meta descriptions with this many characters being displayed. In practice a significant amount of meta descriptions tags above characters are truncated so we advise you to stick to a maximum amount of characters.
Although DuckDuckGo is not very informative about their advice on how to optimize pages for their search engine, our research has shown that when you stick to a maximum of characters you should be safe. Our advice regarding the minimum amount of characters for DuckDuckGo is: 70 characters. In order for search engines and users to be able to distinguish between pages, it's vital that each indexable page has a unique meta description. Both search engines and users may think that pages are duplicates of one another if they contain the same meta description.
For search engines, having duplicate meta descriptions is a signal that these pages may be duplicate pages and should therefore not be included in the search results. The meta description is essentially your sales pitch.
You need it to be great. The meta descriptions plays a major role in a visitor decision to choose which result to click on. Even though there is no direct relation between great meta descriptions and higher rankings, meta descriptions play a vital part in Search Engine Optimization:. When it comes to meta descriptions the interests of search engines and users are very much aligned. If the written meta descriptions works well for users , the benefits from a search engine optimization point of view follow naturally.
Meta descriptions heavily influence click-through-rates CTRs - the percentage of people clicking on your listing of a listing. The meta description is essentially your sales pitch, comparable with advertisement descriptions in Google AdWords. When the meta description is missing, too long or too short, search engines may produce a description of their own.
Often this is sub-optimal, as you want it to look as well as possible to entice people to visit your website. In order to drive traffic from social media it's vital to use social media markup such as for instance Facebook's Open Graph and Twitter's Twitter Cards. This markup is used to retrieve information such as the title, description and images which should be shown on social media.
Carefully choosing what social media platforms show when your page is shared leads to more visitors. If social media markup is missing, the meta description is often used as the fall-back. So if you're unable to use social media markup, having a great meta description helps drive traffic from social media. Search engines are trying to index the entire web, including PDF files.
When search engines show your PDF files in search engine result pages you want them to show an enticing meta description. A better meta description than this:. Please note that there's no easy way to define the meta description on Mac OS. There are third party tools out there which do the trick. In the end, that's up to the search engines to decide, but you can influence this by applying the best practices around writing meta descriptions. There's a reason why you see them rarely: search engines don't like them.
Even excessively using regular special characters such as dashes - , pipes or commas , can trigger your manually defined meta descriptions not to be shown. That depends.
In the perfect world, each and every page within your website has a manually crafted meta description. For a website with a hundred pages this isn't an issue, but for e-commerce websites with thousands of pages this is a full-time job, and the return on this huge investment over using generated meta descriptions is very uncertain. Define manual meta descriptions where you can really make them count. Determine which pages are most important to you, and define manual meta descriptions for these.
Criteria which help here are: potential revenue, potential organic traffic, the degree in which these pages are vital to your website homepage, product category page, hubpages etc. Meta descriptions are often generated for product pages and blog archive pages category, author, tags, date and so on. Make sure to write a good template which adheres to the general guidelines. Chances are search engines haven't visited your page yet since you've made changes to your meta description. Search engines need a bit of time to re-visit your page and process all the changes.
You wonder how long that'll take right? This varies per page. Authoritative pages and frequently updated pages are visited more often than less authoritative pages and less frequently updated pages. Search engines may pick up on the new meta description within 2 minutes but it may also take several days or even more than a week.
Yes, they sure can. Directory can be part of their fall-back plans when they deem your meta description unfit. This means he's involved in everything community and content marketing related. Right where he wants to be. He gets a huge kick out of letting websites rank and loves to talk SEO, content marketing and growth.
Jessica is a content marketer for ContentKing. Her days are spent writing marketing content, cycling around canals in Amsterdam and attempting to master the Dutch language. Start Trial. Go to app.
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